Teams equipped to deliver.
Role clarity, manager development, onboarding, and useful routines for a stronger shift.
FOOD & BEVERAGE CONSULTING
INDEPENDENT EXPERTISE · STEPHEN LIA better-run restaurant.
A business ready for more.
Turn operating challenges into clear priorities—and priorities into consistent execution.
I work with restaurant founders and leadership teams on performance, people, guest experience, and growth. Grounded in experience inside established restaurant groups and emerging brands.
BRANDS I’VE BEEN PART OF & SUPPORTED
Panda Restaurant GroupRestaurant Brands InternationalYANGGUOFUMomo’s PastryTamkokoSushi NinjaChin Cha
Explore my experience and roles01 / HOW I CAN HELP
Start with the challenge.
Choose the right support.
Focused engagements with a clear scope and practical deliverables. Each starts with a conversation about your business.
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PERFORMANCE & EXECUTION
Operational assessment
For fast casual and casual dining operators who need a clearer view of what is working, what is slipping, and where to focus next.
Explore the engagementINTERNATIONAL BRANDS
U.S. market entry
For international restaurant, bakery, and beverage brands planning their first U.S. location or refining an early market-entry plan.
Explore the engagementMULTI-UNIT READINESS
Growth & expansion
For restaurant brands deciding where to grow—and whether their people, systems, and operating model are ready to support it.
Explore the engagementSUPPORT FOR LEADERSHIP
Ongoing advisory
For founders and leadership teams who want experienced operating perspective as priorities evolve.
Explore the engagementSL
YOUR CONSULTING PARTNER
Stephen Li
Principal Consultant
“The best strategy is one your team can execute on a busy shift.”
My experience spans fast casual, casual dining, bakery, and beverage brands. I bring restaurant operations, multi-unit leadership, and U.S. market-entry experience to the work—and stay focused on what your team can put into practice.
Read about my background02 / WORKING TOGETHER
Clear scope.
Practical follow-through.
We define the work before starting. Timing and fees depend on the scope, location needs, and level of implementation support.
Understand the business
Discuss your goals, operating context, and the decisions you need to make.
Agree on the engagement
Define the scope, deliverables, responsibilities, and how progress will be measured.
Make the work usable
Translate findings into priorities, operating tools, and actions your team can own.
BEFORE WE TALK
A few useful answers.
Who is this consulting for?
Restaurant founders, owner-operators, and leadership teams, particularly in fast casual and casual dining. I also support bakery and beverage brands and international concepts planning U.S. entry.
Can you work with one location or multiple units?
Yes. The engagement is shaped around your operating stage, the number of locations involved, and your team’s capacity to implement changes.
Do you support implementation?
Implementation support can be included in the agreed scope, from manager working sessions to operating routines and follow-up. A focused assessment can also stand on its own.
What happens after I submit an inquiry?
Your inquiry is saved securely for review. It starts a conversation about fit and scope; it does not create a consulting agreement or book an appointment.
START A CONVERSATION
Let’s work on what matters next.
Tell me about your restaurant, your current challenges, and the decisions ahead.
Discuss your business